170 North Main Street, PO Box 231, Albion, New York 14411 ||| Phone 585-589-5641 ||| Fax 585-589-1239

Display Advertising

The Lake Country Pennysaver is a tabloid-format publication with process-color and spot-color printing available. Please contact your sales rep to discuss color rates and availability.

Deadline

Thursday at noon.

Dimensions

Each page has six columns. Column widths are as follows:

1 column = 1 5/8" (1.625") 4 column = 6 7/8" (6.875")
2 column = 3 3/8" (3.375") 5 column = 8 5/8" (8.625")
3 column = 5 1/8" (5.125") 6 column = 10 3/8" (10.375")
Full Page = 10 3/8" (w) x 16" (h) Double Truck = 21 1/2" (w) x 16" (h)

 

Common ad sizes shown on a sample page layout:

 

Ad Rates

Rates per column inch based on advertising frequency:

Total Inches
Open Rate
13 weeks
26 weeks
52 weeks
2 to 25
$12.72/inch
$12.08/inch
$11.44/inch
$10.43/inch
25 1/4 to 48
$12.09/inch
$11.48/inch
$10.88/inch
$9.89/inch
48 1/4 to 72
$11.46/inch
$10.88/inch
$10.47/inch
$9.39/inch
72 1/4 to 95 3/4
$11.20/inch
$10.64/inch
$10.08/inch
$9.18/inch
96
$10.13/inch
$9.62/inch
$9.11/inch
$8.30/inch

 

 

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